Preparing for a Under Armour Interview?

Company Overview

Under Armour is a global athletic apparel and equipment company headquartered in Baltimore, Maryland, with over $5.9 billion in annual revenue. The company designs, manufactures, and distributes performance footwear, apparel, and accessories for athletes across multiple sports. Under Armour distinguishes itself through relentless innovation, athlete-centric product development, and a culture that values competitiveness, authenticity, and pushing boundaries in both sports and business.

Culture Signals

• Athlete Mentality: The company hires people who think like competitors—driven, resilient, and focused on winning in their domain, whether product, operations, or technology.
• Innovation-First Mindset: Interviewers seek candidates who challenge the status quo and demonstrate curiosity about performance, materials science, and emerging market trends.
• Collaborative Teams: Cross-functional work is central; expect questions about how you've worked with diverse teams and communicated across departments.
• Execution Excellence: Under Armour values people who deliver results and can balance big-picture thinking with attention to operational detail.
• Authenticity and Transparency: The company culture emphasizes genuine communication and owning mistakes—candidates who demonstrate self-awareness and candor perform well in interviews.

Common Interview Questions

1. Tell me about a time when you had to advocate for an idea that was unpopular with your team or leadership. How did you handle the pushback?
2. Describe your experience with a product or project that failed. What did you learn, and how did it change your approach going forward?
3. Walk me through how you would approach launching a new product line in an underserved athletic market segment.
4. How do you stay informed about trends in sports, fitness, or athletic performance? Can you name a recent trend and explain why it matters to Under Armour?
5. Tell me about a time you had to work with ambiguous information or incomplete data to make a decision. How did you proceed?

Salary Ranges

Compensation at Under Armour varies by role, location, and experience level. Software Engineers typically earn $120,000–$180,000 base salary plus equity and bonus. Product Managers range from $130,000–$190,000. Business Analysts earn $85,000–$130,000. Supply Chain and Operations roles span $90,000–$150,000. Marketing Managers typically earn $100,000–$160,000. Total compensation packages often include 15–25% performance bonuses, stock options, and comprehensive benefits. Baltimore headquarters roles may offer slightly lower ranges than tech hubs like San Francisco or New York.

Interview Process

• Application & Screening: Online application followed by a phone screen with a recruiter to assess background, motivation, and basic role fit (15–20 minutes).
• First Round Interview: Typically a virtual conversation with a hiring manager or senior team member covering behavioral questions, role-specific knowledge, and cultural alignment (45–60 minutes).
• Second Round (Panel or Case): For mid-to-senior roles, a panel interview with 2–3 stakeholders or a case study/problem-solving exercise relevant to the position (60 minutes).
• Final Round: Interview with a director or executive leader to assess senior leadership fit, strategic thinking, and long-term potential with the company (45–60 minutes).
• Offer & Close: Selected candidates receive an offer call from the recruiter and HR, followed by formal offer letter with compensation details and start date negotiation.